News Archive 2013
New Jobsite campaign targets commuters
Thursday 01 March 2012From today, Jobsite branding will exclusively appear on the back of over 3 million train tickets bought in key locations across the UK, encouraging workers to visit Jobsite on their mobile during their commute.
The four-week campaign, which builds on the TV advertising that Jobsite ran in January and February, is a partnership with Ticket Media and is the first of its kind on seven years. It provides nationwide reach with 17 stations in 14 cities including Birmingham, Cardiff, Edinburgh, London, Manchester and Newcastle issuing the tickets throughout the month.
Train ticket advertising provides great access to the people Jobsite want to be in front of, with 63% of people on trains travelling for work; 77% in the ABC1 demographic, two thirds aged between 25-54 and an equal male/female audience split
"We're really excited about this latest addition to our extensive advertising activity as it further delivers on our promise to reach the right candidates for our clients, wherever they are," commented Jobsite.co.uk MD Mike Wall. "This advertising capitalises on the dwell time people have on trains by encouraging them to visit Jobsite on their mobile to look for a new job. With over 15% of our traffic already coming from mobile - double that of the previous year, we know that people are increasingly choosing this as a preferred method for job searching; often because of the convenience it provides."